Content Marketing, Engineered

Omschrijving

Build Trust and Convert Buyers with Technical Content

Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency.

Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond. By the time you reach the last page, you’ll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.

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Build Trust and Convert Buyers with Technical ContentResearch shows that this analytical, skeptical buyer conducts a great deal of independent... Lees meer

€ 12,95 incl. BTW
Leden € 11,66

    • Vandaag verstuurd? Je hebt nog Jun 21, 2024 17:00:00 +0200

    Details

    SKU: 19570
    EAN: 9781632992857
    ISBN: 978-1-63299-285-7
    Auteur: Wendy Covey
    Taal: English
    Pagina's: 248

    Omschrijving

    Build Trust and Convert Buyers with Technical Content

    Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency.

    Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond. By the time you reach the last page, you’ll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.

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